Hola!

I am Loreto Ayuso


Hola!

I'm Loreto, Andalusian and resident in Barcelona for many years, married and mother of six children. Graduated in Business Sciences, I decided at the time, several years ago and prioritizing family, stop working outside the home. Nowadays I dedicate myself to my house and my family and I combine it with Loreto, the new brand that we have created with so much enthusiasm. They precede me 15 years of commercial experience in various brands in the sector. We are an artisanal brand of bags and special accessories that we produce in Spain in limited quantities to preserve the essence and quality of our designs.. Today, given the delicacy of the material, the entire process is handmade: We make the bags and our accessories in our workshop and we work with two artisans located in Barcelona.. That allows us to have fun, make small productions of things we love, work on request or maintain on our website indefinitely designs that work and become classics of the brand.

several years ago, when our daughters began to go to proms, I noticed that most of the bags they used damaged the dresses, they scratched them and ruined them. I have always liked sewing and one day I decided to design my first handbag., velvet, very soft, very comfortable and safe. This is how it all began!

Highlight the great team of professionals who work on this exciting project, who without a doubt are the fundamental driving force.. Our productions are made 100% in Spain.

Ultimately, the design, the versatility, comfort and elegance at very attractive prices characterize and define us today. We stay outside the times set by the fast fashion industry and continue at our own pace.. We extend the life of the product, We are committed to timeless and long-lasting accessories., quality designs that our daughters will inherit ♡.

Visit the store!